Blog Worthy

Facebook, Friend or Foe?

Over the past week, the media has been abuzz speculating what the latest Facebook algorithm means to businesses who rely on the platform to communicate with their customers. Publishers like the  Wall Street Journal and Washington Post have been covering the latest Facebook News Feed update endlessly since the news broke last Friday.

Facebook announced that they will be “shifting the focus of its news feed to promote ‘meaningful’ posts, mostly those shared by family and friends rather than news organizations or brands.”

As a personal user, this update sounds amazing! You  won’t have to scroll for a mile past those tiresome sales posts to see what your friends and family are up to.

But from a business perspective, these articles may have you on high-alert. How is this shift going to affect the way you use Facebook to communicate with your customers?

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Down Dogging with my Coworkers

So, I was down-dogging with my co-workers Monday morning—yes, as in the yoga movement that is best performed not facing another human being—when I was struck not only by a hamstring tinge but also by how comfortable we had all become with each other, not just as colleagues but as fellow human beings. For about half a year now, this is the way we’ve been starting most every Monday morning at Involve as part of our effort to live the culture we preach. Doing yoga. Practicing mindfulness. Receiving life coaching.

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It’s beyond giving back

We were recently honored with Cancer Support Community Central Ohio’s 2016 Corporate Community Award–a deeply meaningful honor to Involve’s founder and president Craig Lerner.

“The Involve team has been able to help this amazing organization reach more people who’s lives can be improved through their services, said Craig Lerner, Involve founder and president. “Unfortunately, I know what it’s like to feel the impact of cancer. Though Lung Cancer claimed both of my parents, I also know what it meant to our family to have the support we needed. When I was invited to join the Board of Directors, I knew that along with the help of the Involve team, we could help spread the message … so that no one faces cancer alone.”

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