Brand Activation Agency Involve Partners to Open New Company Based in Chicago: Involve Media

Expansion grows Involve’s reach to include Chicago while adding a well-established media buying capability to its growing stable of services.

Columbus, OH – Involve, a Columbus-based agency specializing in brand activation, recently leveraged successful project collaboration with marketing partner MAN Marketing of Chicago to form a new entity, Involve Media.

Involve Media, jointly-owned by Involve and MAN Marketing, is based in the current MAN office in Chicago and is the new media buying arm of Involve.

Involve Media grew out of successful collaborations between the two agencies in 2010. Already, Involve and MAN have launched several effective, integrated marketing campaigns with traditional media and behavioral search engine components leveraging more than $1 million in high profile placements in outlets including People, Entertainment Weekly and Parade.

“For brands to be successful today, it’s all about getting the audience involved and moving them beyond awareness to action,” said Craig Lerner, Involve president. “We pride ourselves on being discipline-neutral in developing business solutions for our clients and we strategically leverage integrated tactics across multiple channels. Involve Media expands our abilities to drive results for our clients with new capabilities in media planning and the venture further provides Involve representation in the Chicago market to develop new business and support an existing base of accounts there.”

MAN Marketing, with 31 years in the advertising and marketing industry and 30 employees, has provided clients with effective, media solutions to build their businesses and brands.

“The tremendous chemistry we’ve built in working with Involve prompted both parties to structure this appreciable win in Involve Media,” said Edward Mallof, MAN Marketing president. “Our teams mesh well, our skill sets complement one another and Involve Media was a natural move to working more efficiently as one homogenous internal team.

Involve’s clients and prospects now have access to a seasoned, strategic media planning capability with a proven track record for success. MAN now has more tools including strategic and tactical planning, branding, promotions, public relations, social media and event marketing in a significantly bigger tool chest.”

While many talented individuals are coming together in Involve Media, leading media strategy is Michelle Garbarz. Garbarz, a senior associate with Involve Media brings more than 23 years of experience gained through her 12 years as a senior media buyer with MAN Marketing and prior experience with D’arcy Masius Benton & Bowles Inc. She has negotiated and placed media as well as designed and executed promotions on local and National scales for some of the country’s most well-known brands including Pontiac, Cadillac, Sears, Amoco, Burger King, P&G, Denny’s, Target, Six Flags Great America, Mervyns, Blockbuster Music, Blockbuster Video, Baskin Robbins and Gildan.

For more information contact Craig Lerner by phone at 614.545.3464 or by email at clerner@getinvolve.com