David Schwantes leads Involve’s consumer insights and research practice and is a key member of the brand strategy team with an extensive background in marketing research and strategy.
Prior to this position, Dave was vice president of marketing for Worthington Foods, vice president of customer strategies for Lord, Sullivan & Yoder Advertising, as well as director of brand strategy for Fahlgren Advertising where Dave and Craig had their first opportunity to work together on brands that included NAPA Auto Parts, Cooper Tire and 5-Hour Energy.
Dave is also an Executive in Residence at Capital University’s School of Management. His background includes more than 20 years of experience in strategic planning, marketing research, brand building, brand equity management and marketing communications. In addition, he is a skilled interviewer, having worked as a reporter for daily newspapers and magazines.
Dave has conducted marketing research for clients in the educational, financial, manufacturing, packaged goods, retail, travel, technology, health care and services sectors that include: The American Legion, Nationwide Financial Services, Capital University, OhioHealth, Elyria Healthcare System, Ohio Travel & Tourism, Easton Town Center, OSU Medical Center, Procter & Gamble, McDonald’s Restaurants, Visit Florida, NAPA Auto Parts, Worthington Industries and 5-Hour Energy.