COLUMBUS, Ohio, Aug. 14, 2013 — Brand-activation agency Involve recently acquired UQ Marketing, a company that connects brands with college students across campuses nationwide to create grassroots engagement.
UQ, which stands for University Quotient, is based in Columbus and specializes in peer-to-peer marketing using influential students on campuses to exclusively represent client brands as campus ambassadors. Students are handpicked—not pulled from databases—through a creative interview process and embody clients’ brand values to authentically spread brand messages to peers. Marketing activities students leverage on each campus may include contests, social media, mobile tours, promotions and events to reach student audiences throughout the country. Clients include Ann Taylor, Fifth Third Bank, BCBG, Nestle and more. Through this acquisition, Involve will provide strategic guidance; however, with its successful unparalleled methodology and high client satisfaction levels, UQ will continue to operate as its own autonomous agency and unique brand.
“The model UQ has developed for effectively penetrating college campuses and creating brand evangelism that delivers tangible results among millennials is the most impressive I’ve seen,” said Craig Lerner, president, Involve. “We are excited to grow our family of companies, which includes Involve Media in Chicago, and now UQ. Involve’s core strength is accelerating affinity for our clients and UQ is simply doing this better on campus than any agency I’ve encountered. Together, both companies have enhanced intelligence and capabilities surrounding the coveted millennial market to better deliver brand advocacy for our clients. We really do have the highest UQ.”
UQ was founded by entrepreneurs Leah Bell and Staci Hausch in 2010 — one year out of college themselves — and quickly expanded to have a nationwide presence on more than 75 campuses with more than 2.1 million undergraduate students. Recently, UQ signed new client AT&T and will implement a pilot program this fall.
“Our vision was simple— hire influential students to share brands they love with their peers,” said Bell. “I’m proud to have created a business with significant reach and purpose and I know that Involve will extend UQ’s strategic and creative capabilities and build its reputation during the coming years.”
College students are a desirable demographic because of their collective spending power, loyalty potential, impressionability and dense population. Below are facts companies consider when making this demographic a marketing priority pulled from UQ’s whitepaper Peer to Peer Marketing on Campus:
Learn more about UQ at www.uqmarketing.com. Learn more about the purchasing power and habits of college students with UQ’s white paper “Peer to Peer Marketing on Campus” available at www.uqmarketing.com/whitepaper.
*Editor’s Note: Interviews will gladly be arranged with Craig Lerner and Leah Bell
Leveraging the combined experience and expertise of our partners, practice leaders and talented team, Involve offers a dynamic approach to solving business and marketing challenges and accelerates affinity for the brands in our care during any phase of their brand lifecycle. The Involve family of companies includes Involve, Involve Media and UQ Marketing. Services include brand optimization and activation planning, advertising, experiential marketing, public relations, social media, sales promotion, ambassador programs and more. Learn more at www.getinvolve.com
About UQ Marketing
UQ connects brands with today’s college consumers at more than 75 campuses nationwide to create opportunities for long-term brand engagement. Headquartered in Columbus, Ohio, UQ has campus ambassadors throughout the country employing grassroots marketing to engage today’s millennials with companies of all sizes and industries. Visit www.uqmarketing.com for more information.