In expanding our portfolio of international fitness clients (and clients with fabulous accents), Involve has partnered with Denmark-based Shapewatch for its US PR product launch.

“We’re well known for fitness industry expertise, so we were thrilled Shapewatch selected us to introduce them to the US fitness media,” said Craig Lerner, president, Involve. “But what’s even better is a new client + great results. We put our team’s collective fitness, health and wellness marketing experience to work for Shapewatch and we are thrilled to see coverage begin. This month we are in both Athletic Business Magazine and Club Business International – two incredibly influential industry publications.”

What’s Shapewatch? Well, if you care about true fitness and wellness, pay attention because it’s pretty cool. Shapewatch is an innovative 3D body scanner and visualization solution that allows people to scan their bodies, monitor key biometrics and see their body shapes in 3D – making progress tracking toward fitness goals more real, motivational and empowering.

Backed by international market leader Global Scanning, with over 30 years of scanning technology experience, Shapewatch provides a non-invasive scanning experience with consistent, accurate results promoting long-term behavior change through ongoing comparisons using 3D visualization.

Shapewatch includes a kiosk and app. The kiosk, an automated self-serve unit (which is stationed in the fitness facility) delivers scanning results in 60 seconds. The app – on the user’s smart device – enables fitness clubs to offer their members detailed, accurate and visual accounts of key biometrics – body fat percentage, lean body mass, waist-hip ratio and more so they can track body changes as workouts progress.

Shapewatch also motivates transformation through social sharing. Users post to their social networks using the fitness industry’s first augmented reality experience focused on changing body shape. And, flexible design architecture enables fitness clubs to integrate Shapewatch into their own branded apps. For member retention, or as a monitoring tool to sell PT and add value to wellness programs, Shapewatch ensures a seamless, highly personalized digital member experience.

For information, please visit