Columbus, OH, March 9, 2012 — Involve, a brand activation agency with extensive experience inside the fitness, health and wellness categories, is pleased to announce the addition of Technogym USA to its growing active lifestyle client base.
Offering cutting edge fitness equipment, the company recently launched its Run Personal treadmill with VISIOWEB which is a multimedia interface including internet connectivity, integrated television, and iPod/iPhone connection that allows users to engage in light work or personal entertainment with its 19” screen while they train. Technogym is renowned for its stunning design and innovative delivery of wellness solutions that result in a better ownership experience and return on its user’s time, financial and health investments.
Involve, with its deep expertise in developing, building and growing sports, wellness and fitness brands, has been engaged in research and is creating an integrated consumer communications plan for Technogym USA to build brand affinity and increase sales within the United States.
“We are honored to work with one of the most influential brands in the fitness industry. I have spent many years activating brands inside health, fitness and sports categories and am impressed that Technogym USA is shaping today what will be the industry gold standards of tomorrow,” said Craig Lerner, founder and president, Involve. “Involve activates brands to reach beyond awareness and connect with consumers. Technogym USA connects from a holistic perspective as well, making our engagement ideal.”
“We are thrilled to be working with Craig and the Involve team to bring Technogym to the consumer market. We are really fortunate to have found a partner with the knowledge and expertise to help us meet our goals,” said Federico Foli, COO, Technogym USA.
Involve, based in Columbus, OH, with offices in Chicago, IL, is a marketing practice specializing in activating the brands and moving the people our clients want to reach beyond mere awareness toward understanding, desire and affinity. Services include brand optimization and activation planning, advertising, experiential marketing, public relations, social media, sales promotion and more. The Involve family of agencies features world-class talent to support clients in any phase of their brand lifecycle…from branding to strategic planning to traffic-driving integrated communications to retail design, planning and merchandising. www.getinvolve.com
Headquartered in Cesena Italy, Technogym also has 12 direct branches worldwide in Europe, USA and Asia. Now the world leader in products and services for complete psycho-physical wellness and rehabilitation, the company spearheads an all-round lifestyle based on regular physical activity, balanced diet and a positive mental approach. With its innovation, design and human centric technology, Technogym offers products and services for achieving wellness through physical activity. www.Technogym.com