We have recently added Kim Markus to our management team. Markus will serve as Executive Vice President of the agency.
“We are excited to have Kim part of the Involve family,” states Craig Lerner, Founder & President of the agency. “Kim offers leadership that our partners believe in and she will be integral in creating our vision for our second decade in business and beyond. Kim is an incredible thought leader who will help build our agency brand, culture and strategy ultimately contributing not only to our success but our clients’ overall success.”
Kim Markus was named Executive Vice President and comes to the firm with over 15 years of public relations and marketing communications experience.
Prior to joining Involve, the Ohio native focused on public relations and experiential marketing at Bob Evans Farms, Bonnie Plants, Elmer’s Glue, Red Roof Inns and Scotts Miracle-Gro, where she was won multiple awards, including two Ragan’s PR Daily Awards for Harvest HQ, Miracle-Gro’s three-day activation during the 2019 South by Southwest (SXSW) Conference. A communications professional with extensive experience in the consumer-packaged goods and hospitality industries as well as nonprofit organizations, Markus’ specialties include event management, integrated marketing, sponsorship activation, media relations, crisis communications, and influencer relations. Markus is passionate about creating moments that build brand affinity to strengthen consumer loyalty and establish credibility.
Markus joins Involve from Bob Evans Farms where she developed and implemented internal standard operating procedures to streamline the communication and workflow between marketing communications and other departments within Bob Evans as well as outside partners. Markus led their inter-agency team (IAT) as part of 2022 annual planning which focused on uncovering the brand opportunity in both the breakfast and dinner sides categories and defining creative and communication strategies to drive awareness and increase sales for Bob Evans Farms’ family of brands.
“At Involve, we have been fortunate in our growth over the past 10 years – creating work we’re proud of with our team of talented people, for incredible clients. We’ve learned there’s tremendous value in having the right individuals in the right seats,” added Michelle Moore, Partner at Involve. “Adding Kim to our leadership team was a natural choice. Her experience and qualities as a leader and collaborator, as well as her cultural fit will help Involve service our clients even more effectively as we continue to expand.”
“PR is about building mutually beneficial relationships — it builds trust and community,” mentioned Markus. “Over the past several years, I’ve been fortunate enough to build a strong community for some amazing brands, but I’m looking forward to this new opportunity. Involve’s approach and culture spoke to me in a truly authentic way. There’s a real purpose in the work they do and I’m excited to help shape their future.”
