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Facebook, Friend or Foe?

Over the past week, the media has been abuzz speculating what the latest Facebook algorithm means to businesses who rely on the platform to communicate with their customers. Publishers like the  Wall Street Journal and Washington Post have been covering the latest Facebook News Feed update endlessly since the news broke last Friday.

Facebook announced that they will be “shifting the focus of its news feed to promote ‘meaningful’ posts, mostly those shared by family and friends rather than news organizations or brands.”

As a personal user, this update sounds amazing! You  won’t have to scroll for a mile past those tiresome sales posts to see what your friends and family are up to.

But from a business perspective, these articles may have you on high-alert. How is this shift going to affect the way you use Facebook to communicate with your customers?

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