Brands are a lot like people in the sense that they want to be wanted – to be listened to, respected and trusted. Today’s brands desire more than casual contact with their customers. They want to be invited into a mutually rewarding relationship—one where they can continually share, grow and thrive.
Involve partners with brands to accelerate affinity and secure that invitation. We approach business and marketing relationships much in the same way as humans approach healthy personal relationships. By establishing a connection based on shared values and mutual attraction, we set the stage for a deeper, long-lasting and much more financially rewarding journey.
Involve gets you invited. And that’s the first step to going anywhere and everywhere your brand desires to go.
Brand Activation Plans
Research and Customer Insights
Key Influencer Activation
Social Media Strategy and Management
Sports & Cause-related Partnerships
Contests & Sweepstakes
Founder & President
Agency Founder Craig Lerner has more than 30 years of experience as an agency owner, agency director and brand-side marketer. With an early focus on advertising and promotion for pharmaceutical and health care companies, Craig is also an expert in sports marketing and the sporting goods industry. He has a history of successfully promoting leading products, events and brands in these spaces.
Agency Partner David Schwantes leads Involve’s consumer insights and research practice. A key member of the brand strategy team, Dave brings extensive background in marketing research and strategy, brand building and brand equity management to clients in a wide range of industries. Dave is also a skilled reporter and an Executive in Residence at Capital University’s School of Management.
Agency Partner Michelle Moore leads Involve’s public relations practice. An established media relations specialist, she brings 20 years of industry-related experience to the table and has helped companies and individuals increase awareness and business productivity, build market share, enhance customer loyalty and develop and penetrate target markets with memorable results.
SVP of Brand Management
Lesley Levenson is a branding and licensing industry expert. She has extensive experience in a full range of product categories and distribution channels. Lesley’s passion for building brands and her technical experience in product development, licensing and marketing began at Macy’s where she entered the training program right out of college and worked her way up to become the buyer of Designer and Better Handbags.
VP of Brand Engagement
& Digital Director
Stacey Elicker serves as Involve’s VP of Brand Engagement & Director of Digital Strategy. She has overseen digital strategy and execution for clients within many business sectors and focused her work in digital advertising for over 15 years. She has experience in the complete digital life cycle including; user experience & interface, SEO, digital marketing, coding and data analytics
Greg Niederlander serves as Involve’s resident business coach. A 30-year veteran in the areas of physical conditioning, coaching and personal performance enhancement, Greg applies his expertise in human performance to the business realm, working to improve and enhance brand wellness for Involve’s client base.
Digital Marketing Manager
We’re looking for a Digital Marketing Manager to provide strategic insight, execute paid digital campaigns and oversee all social media initiatives; including content creation & community management.
This role requires in-depth knowledge of current marketing tools and strategies, the ability to determine what tools will be effective and an eagerness to learn “what’s next” in digital – both a student and a teacher of digital marketing. You must be able to oversee digital marketing projects from concept to execution, soup-to-nuts. This could include developing, implementing, tracking and optimizing campaigns across all digital channels – essentially a digital unicorn!
You will be hands-on in all online marketing projects – managing the strategy, execution, and optimization across channels. You will be accountable for providing insights on performance against budgets and objectives to ensure that both the client and agency business objectives are met.