Columbus, OHIO, November 18, 2019 – Brand activation firm Involve LLC is excited to announce the opening of its Seattle office, led by seasoned fitness marketing specialists Joni Dold and Amber Maechler, giving the growing agency additional fitness expertise and a tangible presence in the Western US.

With a national and international client base, Involve is headquartered in Columbus, Ohio – includes Involve Media in Chicago – and has team members spread across the US in New York City, Charleston, Tampa and Sedona. For much of the agency’s history, it has worked with Seattle-based clients including Technogym (before New Jersey relocation) and PAC Worldwide making Involve Seattle feel like a natural growth step.

Underlying the creation of Involve Seattle are strong ties developed years ago with Joni through Technogym and more recently with Amber through Involve account crossover. Involve’s core belief is everything centers on relationships – which also drives its focus on accelerating affinity through building deeper, more rewarding bonds between its clients and their audiences.

“As we head toward our 10-year anniversary, I’m excited for the growth our Seattle office represents and the vibrant energy Joni and Amber bring along with their talent and industry experience,” said Craig Lerner, president, Involve LLC. “Our roots run deep in fitness, and our client base has always included many dynamic, well-respected brands in that space. Joni and Amber are the next generation fitness industry insiders that will lead Involve Seattle in establishing an even more meaningful Involve presence on the West Coast, growing the business and building a Seattle-based team and client base.”

About Joni Dold and Amber Maechler

Fitness (and yoga) enthusiast Joni Dold brings more than 15 years of global business development, project management and creative services inside fitness marketing. Eleven
of those years gained with international and technology pioneer Technogym. At Technogym, she was marketing manager for its club, consumer and retail verticals. Most recently, she served as director of marketing for the content management and distribution platform Functional Solutions.

With a lifelong passion for fitness (and outdoor adventures) plus more than 15 years of category relevant global marketing experience, Amber Maechler has worked with some of the world’s most prestigious fitness and technology brands as well as small businesses and entrepreneurs. Most notably, she led marketing and branding at SportsArt.

About Involve

Involve looks at business and marketing relationships much in the same way as an individual approaches healthy personal relationships. The vitality of brands and business is greatest when brands relate to their audiences on a human level. Through that lens, Involve delivers branding, research, advertising, public relations, digital, social media, experiential and licensing expertise. Clients across many sectors including healthcare, wellness, fitness, retail, apparel, packaging and financial technology—from Fortune 500 clients to starts-ups and everything in between—trust Involve to create, strengthen and maintain their brand vitality. Fitness brand experience includes work with Life Fitness, Les Mills, Technogym, BOSU, Escape Fitness, Life Time, and Life Time Foundation among others. For information, please visit