We are excited to welcome Ashley St. Jules to the team as Senior Vice President. With nearly 20 years of experience in industries like fitness, retail, tech, and advertising, Ashley brings a strategic, data-driven approach that’s helped launch and grow brands and products around the world.
Ashley will lead Involve’s efforts to expand in the fitness and wellness space, especially in the Chicago market. Craig Lerner, Involve’s president, shared, “Chicago has been key to our growth, especially in healthcare and fitness. Ashley is a Chicago native, and her ability to stay ahead of trends and create customer-focused strategies will be huge as we continue to grow here.”
Ashley isn’t new to Involve—she was a client when she led U.S. and global marketing at Les Mills International. “I’ve felt like part of the Involve family for years,” she said. “We both believe that strong relationships are at the heart of great marketing. I’m excited to officially join the team and help build on the foundation Involve has already established.”
Involve has worked with top fitness brands like SportsArt, Technogym, Life Fitness, Les Mills, and Life Time, among others. The team also includes fitness veterans like Greg Niederlander, Involve’s Director of Human Performance, who has over 30 years of experience.
Michelle Moore, Involve’s partner and PR director, believes Ashley is a perfect fit. “Ashley has had a huge impact on the businesses she’s worked with, combining strategic vision, flawless execution, and a deep understanding of market shifts,” she said. “She was amazing as a client, and she’s even more impressive as a colleague.”
