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When Bad Things Happen to Good Companies

By September 12, 2013 No Comments

Involve partner Michelle Moore authored Crisis Management: When bad things happen to good companies for the July/August issue of the Journal on Active Aging. Discussing crisis and disaster management–a topic relevant to anyone in business today–the article explores how to recognize, prepare and respond to crisis situations to preserve credibility and protect your brand in a 24-7 world where everyone has the potential to be media.